Cutting Edge (record label)

Lore & Background

In 1993, Avex transferred its headquarters to Aoyama, Tokyo, and established a U.S. branch. That same year, the company held its first yearly event, 'avex rave '93', at Tokyo Dome, which attracted 50,000 attendees. The success of this event led directly to the creation of the Cutting Edge label, expanding Avex's music offerings beyond its initial Avex Trax label.

Reader's Guide

Cutting Edge represents a pivotal moment in Avex's history, marking the company's transition from a CD wholesaler and single-label operation into a multi-label entertainment group. The label's creation in 1993 followed the company's first major live event, demonstrating Avex's growing ambition in music production and live entertainment. While the source article does not detail Cutting Edge's specific artists or releases, its establishment alongside the opening of a recording studio and the creation of Avex Trax in 1990 shows Avex's systematic expansion into diverse music markets. The label remains part of Avex's domestic subsidiary structure, contributing to the group's overall portfolio of music labels.

Did You Know?

• Cutting Edge was created in 1993, the same year Avex opened a U.S. branch called AV Experience America Inc.
• The label was formed after Avex's first yearly event, 'avex rave '93', which drew 50,000 attendees to Tokyo Dome.
• Cutting Edge is one of several music labels under Avex Entertainment Inc., a domestic subsidiary of Avex Group Holdings.